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2010 CSVS Wrap-Up:
Using Technology to Build Brands
and Drive Revenue
Nearly 500 industry professionals convened in Atlanta on June 8 and 9 for SVG’s second-annual College Sports Video Summit, and the overwhelming sentiment was that CSVS has become a critical industry meeting place for the college sports-video community.
“I really enjoyed being a part of the College Sports Video Summit and meeting so many people that share the same passion for what we all do,” said J. Stern, assistant athletic director for Ole Miss Sports Productions. “You put on a great conference. The thing that was most impressive to me was the number of college sports-video professionals that came from all over the country to share their thoughts, ideas, and how-to’s. It also made me feel good to see one of our former student workers on the program. I hope to be coming to the CSVS for years to come.”
CSVS was made possible by support from many SVG sponsors: Sony, Bexel, Crawford Communications, Ericsson, Orad, NewTek, Abekas, AJA, Broadcast Pix, Clear-Com, EVS, Fujinon, Grass Valley, JVC, Panasonic, Rimage, Ross, SOS Global, SpectraLogic, TVIPS, Telecast Fiber Systems, Tightrope Media Systems, Vitec Group, Vizrt, XOS Digital, Ascent Media, Canon, and STATS Inc.
“The CSVS was a great conference and one we hope to take more colleagues to next year,” said Randy Ray, director of broadcast engineering at West Texas A&M University. “Let me say how well the event was organized. It was one of the smoothest and most professional conferences I have ever attended (and I’ve attended a bunch!).”
A keynote address by NCAA SVP of Basketball and Business Strategies Greg Shaheen set the tone for two days of panel discussions, workshops, and networking. He addressed the audience with a look at the past and future of the March Madness broadcast-rights deal, as well as a glimpse into what he sees a future of “co-opetition” between rightsholders.
Three panel discussions on opening day pointed the way to three tracks of focused workshops on Day 2. The first panel, focused on defining a media strategy, gave directors of successful video departments an opportunity to share tips and tidbits from their experiences in building their departments, from social-media suggestions to the beauty of “flipumentaries.”
The second panel, titled “Running Your Athletic Video Department: From Staff to Stuff,” paved the way for the second track of workshops, focused on cost-effective technology. The panelists, representing collegiate video departments from five schools with five different philosophies, discussed their challenges and the success they found in running their departments, from how to keep a staff of students motivated to where to turn with questions about gear and formats.
The final panel of the day provided a chance for marketing and communications directors to get into the conversation. “Ties That Bind: Making Video Invaluable” primed the group for a track of workshops stressing the importance of video in marketing the entire university, not just inside the football stadium and basketball arena.
Day 1 concluded with the presentation of the College Sports Media Awards, which were put into perspective by an address by Dr. Harvey Schiller. Schiller, whose credits include executive positions with Turner Sports, the U.S. Olympic Committee, and the Southeastern Conference, congratulated all of the winners and explained how they can, indeed, change the world.
In a non-traditional awards ceremony, each of the winners of the 2010 College Sports Media Awards took the stage to share with the audience tips and techniques from their winning entries. A full list of the award winners and credits can be found on the CSVS home page.
In addition to three concurrent tracks of workshops and case studies, Day 2 featured two general sessions. The opener delved into the pros and cons of forming a conference-specific network. The event’s closing session took a look into the future to see what comes next in the world of college sports video.
Stay tuned for more information on CSVS 2011!
2010 Program
General Sessions:
Get in the Game! Define Your Media Strategy
What does it take to develop a comprehensive video strategy for your school? University and collegiate professionals who have built video services for their athletic departments discuss how they laid out clear objectives, addressed staffing issues, and successfully launched their department. Topics include getting top-level administrative buy in, developing a time line, pre-launch challenges, and more.
Running Your Athletic Video Department: From Staff to Stuff
Managing a successful athletic video department requires discipline, reliable technologies, and a little bit of creative flexibility. Industry leaders share their experiences and offer advice on how to get the most out of your department once it is up and running. Topics include establishing realistic expectations, equipment purchasing decisions, getting the most out of staff, and more.
Ties That Bind: Making Video Invaluable
A close relationship between a video department and the communications and marketing team can ensure that video personnel become an integral part of the athletic department’s operations. Communications, marketing, and video professionals discuss how they leverage video and media to meet the needs of fans, build the school’s brand, and increase sponsor revenues. Topics include getting the most out of scoreboard operations, understanding social media, working with local TV, radio, and Internet outlets, and developing creative revenue opportunities.
A Conference-Specific Network? That Is The Question
As broadcast rights deals come up for renewal, college conferences have the option to continue their relationships with broadcast partners or dive into the TV network business themselves, by launching their own conference-specific network. Representatives from conferences that have chosen to start a network and those who have not debate the merits of their strategy.
View From the Front Office: What’s Next?
What comes next in the college sports video space? Representatives from the Collegiate Commissioners Association and broadcast networks take the stage to discuss the future of college sports video production, from HD to 3D.
Focused hands-on workshops will split the audience into smaller groups to cover topics in more depth and allow time for detailed Q&A sessions. These workshops will be split into three tracks:
Track 1: Strategic Partnerships.
Today’s collegiate video departments have more opportunities than ever to work with outside partners both on and off campus. This track will focus on how your department can work more closely with the communications school, develop student-run production teams, and syndicate content with local and national TV partners. In addition to two case studies, the three sessions in this track will cover:
- Cross-Campus Connections: Leveraging Your School’s Communications Department and TV Station. On-campus broadcasting programs can be a valuable resource for both equipment and personnel. University video professionals and educators discuss how athletic and academic departments can work together to cut capital expenses and provide students with real-world production experience.
- Student-Run Productions: Getting Up to Speed. A number of high-profile athletic video departments rely heavily on students to produce games, highlights, features, and more. What does it take to build a reliable student workforce? How can you identify students who have the gift for video? And what about training? Industry leaders offer advice on student recruitment, training, and retention.
- Syndication 101: What It Means to You. Local TV outlets hungry for local content provide a great revenue opportunity through syndication. How can your department get into the syndication game? What does it take to negotiate a syndication package? What are the revenue opportunities?
Track 2: Cost-Effective Technology Solutions. College athletic departments usually can’t afford big-ticket gear but that doesn’t mean they can’t have a big-ticket look. Today’s technology marketplace is full of cost-effective tools that can help colleges embrace high-quality productions. In addition to two case studies, the three sessions in this track will cover:
- In the Beginning: Cameras, Lenses and Formats. Cameras and lenses are the most critical elements in the video production food chain and today’s college video professionals have more options than ever. What are some of the new developments in HD acquisition? What are the compromises and tradeoffs in selecting a lower priced camera or lens vs. a higher priced unit? And what type and how many cameras and lenses are needed for specific tasks like shooting games or covering press conferences?
- The Right Mix: Production Switchers, Graphics, Effects, and Replay Devices. With cameras and lenses in hand it’s time to start building a show. A number of manufacturers offer systems that have integrated switching, graphics, effects, and instant replay recording and playback. Are these all-in-one-systems suitable for your needs? What are their limitations? What other options are solid choices for the college sports video professional?
- Officiating Instant Replay Technologies. As instant replay technology continues to play a larger role in collegiate athletics there is a ripple effect that impacts video departments at colleges and universities. What type of cameras and replay technologies are being developed and what role will they play within your department? What are your departments’ responsibilities with respect to helping officials use replay systems to review plays?
Track 3: A Video Marketing Plan. Video has become a critical piece of any athletic department’s marketing and brand strategy, as it allows the department to reach a variety of audiences almost daily. From recruiting and ticket sales to donations and electronic media guides, your message has the biggest impact if it is delivered to your audience utilizing video. This track focuses on utilizing video to strengthen your athletic department’s marketing message. In addition to two case studies, the three sessions in this track will cover:
- Best Practices in Web Video Production. Web video has come a long way in the last few years, morphing from single-camera shoots of live games into multi-camera, replay-enhanced productions that anchor full Web TV channels. Those who have built a thriving Web video production department are resourceful with staffing, equipment, IT, and infrastructure, and also have a sense of what makes for compelling programming across online, mobile, video board, and television platforms. Learn from the experts as they discuss what it really takes to be successful with Web video production.
- Going For Gold: Video and Olympic Sports. Olympic sports are typically referred to as non-revenue sports, but can video help build these programs? Among your teams’ alumni, Olympic sports are just as important as football and basketball. What cost-effective strategies have athletic departments found to showcase these non-revenue programs, and what are the benefits of doing so? Representatives from athletic departments with a strong Olympic Sports video strategy share their thoughts.
- Tale of the Tape: Building an Archival Strategy. Archival footage can be worth its weight in gold, if you know how to use it. In this discussion, collegiate video professionals and technology companies offering archival services take the stage to discuss cost-effective methods of digitizing archival footage and creating a searchable database that can become the basis for a whole new business.
SVG COLLEGE SPORTS VIDEO SUMMIT ADVISORY COMMITTEE
- Rick Bagby, Clemson University, Director of Video Athletic Services
- Jeff Bentley, Kent State Sports Network, Executive Producer
- Mike Bilbow, Georgia ISP Sports Network, Executive Director, New Media
- Bryan Bray, Baylor University, Director of BaylorVision
- Chris Brown, NBA TV, Director of Technical Operations
- Mike Bruce, Oklahoma Baptist University, Professor
- Dan Butterly, Mountain West Conference, Associate Commissioner of Marketing
- Kelly Carney, Conference USA, Associate Commissioner
- Rick Church, Michigan State University, Sports Broadcasting Director
- Steve Cozort, ESPN Regional Television, Senior Director of Remote Operations
- Nate Flannery, WebStream Productions, Vice President
- Chris Gonzales, CUNY Athletic Conference, Director Media Relations
- John Heisler, Notre Dame University, Senior Associate AD for Media and Broadcast Relations
- Steve Hurlbut, The Mtn. – Mountain West Sports Network, Senior Executive Producer and Director of Programming
- Joel Kitay, Kitay Productions, President
- John Kvatek, University of Central Florida Athletics Association, Director of Video Services
- Bob Lanning, The Big Ten Network, Senior Coordinating Producer
- David Lind, WIUP-TV, Indiana University of PA, Executive Producer
- Burke Magnus, ESPN, Senior Vice President of College Sports Programming
- Dan Margulis, ESPNU, Senior Director of Programming and Acquisitions
- Drew Martin, Texas A&M, Assistant Athletic Director for Branding and Creative Development
- Michael Martin, TCU, Film, Television, and Digital Media Professor
- Jack McDonald, Quinnipiac University, Director of Athletics
- Jim Nachtman, Pennsylvania State University, Director of Broadcast Operations
- Ken Norris, UCLA, Director of Video Services
- Tom Odjakjian, Big East Conference, Associate Commissioner
- AnnMarie Person, Atlantic 10 Conference, Associate Director of Communications
- Tim Pollard, Ball State University, Associate Professor of Telecommunications
- Patty Power, CBS College Sports Network, Senior Vice President of Operations
- Walter Raps, CBS College Sports Network
- Jon Rees, The Mtn. – Mountain West Sports Network, VP Operations
- Scottie Rodgers, The Ivy League, Sports Information Director
- Mark Rodin, Florida State University Seminole Productions, Executive Director
- Will Roleson, Horizon League, Associate Commissioner
- Rick Sykes, Broadcast Education Association Sports Division, Chair and Central Michigan University, Professor
- Bob Vecchione, National Association of Collegiate Directors of Athletics (NACDA), Deputy Executive Director
- Rich Wanninger, Patriot League, Associate Executive Director for External Relations
2010 Keynote Address:
Greg Shaheen, Senior Vice President, Basketball and Business Strategies, NCAA, and President, NIT
Greg Shaheen oversees the strategic management and operations of the Division I Men’s Basketball Championship, as well as the Association’s 14-year, $10.8 Billion contracts with broadcast partners CBS Sports and Turner Cable Networks. Shaheen oversees the NCAA Corporate Champion/Corporate Partner program, and is President of the NIT, L.L.C.
Shaheen manages the NCAA’s Corporate and Broadcast Alliances group, with responsibility for the bundled-rights agreement, including television, radio, Internet, publishing, marketing, licensing and fan festivals, as well as the organization’s other media initiatives. The group works with the NCAA’s broadcast partners, Corporate Champions and Partners to activate across the organization’s 88 Championships conducted annually at more than 750 sites nationwide.
Shaheen chairs the NCAA’s internal Incident Assessment Team, responsible for handling situations that may affect the organization’s  ongoing operations and championships. The group was initiated in 2003 and ultimately handled the NCAA’s assessment and response in operating its championship events in the face of the Iraq War.
Among his other accomplishments, Shaheen has overseen the revision of the operations policies of the championship as well as broadening the variety of activities surrounding the NCAA Final Four. He has also been integral in the development of systems to monitor and provide continuous information to the Division I Men’s Basketball Committee which has been implemented across other NCAA Championships.
Shaheen served on-loan as the Executive Director of the NCAA/NFHS 2000 Projects, for which he was responsible for overseeing the design and development of the organizations’ headquarters in downtown Indianapolis, as well as overseeing the relocation of 300-plus employees.
In 2005, 2006 and 2007, Shaheen was named to Sports Business Journal’s “Forty Under 40.”
Shaheen joined the NCAA in 2000 after serving as the Director of Operations for the Indianapolis Local Organizing Committee. For 18 years, Shaheen served as the Chief Administrative Officer of Indianapolis-based Long Electric Company, Inc., a privately-held company with 600 employees.
Shaheen is a graduate with Distinction from the Indiana University Kelley School of Business.  He also serves as the Program Director of Opportunities to Learn About Business (OLAB). The program, based at Wabash College, is an intensive nine-day summer program for Indiana high school seniors sponsored by 50 local corporations and community groups. He has served as a Board Member for the Miami University Thomas Page Center for Entrepreneurship. He has also held positions on the boards of Indiana Sports Corporation, The Inocon Group, Boy’s and Girl’s Clubs of Indianapolis and the Carmel-Clay Education Foundation.
College Sports Media Awards Opening Address:
Dr. Harvey Schiller, Chairman of the Board and CEO, GlobalOptions Group
Harvey W. Schiller, Ph.D., is Chairman of the Board and CEO of GlobalOptions Group. He oversees GlobalOptions’ New York office, with a focus on the company’s new business development.
Prior to joining GlobalOptions Group, Dr. Schiller was Chairman of Assante U.S., a leading provider of financial and life management products and services. Before joining Assante, Dr. Schiller was Chairman and CEO of YankeeNets, a sports conglomerate that included the New York Yankees, New Jersey Nets, and New Jersey Devils. His previous experience in the sports industry included a stint as Vice President of sports programming for Turner Broadcasting System, Inc. (TBS). Dr. Schiller also served as President of Turner Sports, Inc.
Before joining Turner, Dr. Schiller was Executive Director/Secretary General of the United States Olympic Committee (USOC). He was instrumental in instituting significant changes within the organization to improve its financial health. In December 1994, Dr. Schiller was awarded the prestigious Olympic Order, the highest decorated honor presented to an individual by the International Olympic Committee (IOC). He also worked directly in support of the planning, and ultimately, the awarding of the 1996 Centennial Olympic Games to the city of Atlanta. Dr. Schiller joined the USOC after serving as Commissioner of the Southeastern Conference from 1986 to 1990. He was also a pilot in the U.S. Air Force (USAF), including combat service in Vietnam, and attained the rank of brigadier general. In 1980, he was appointed a Permanent Professor at the U.S. Air Force Academy by the President of the United States. He is a recipient of several military awards including the Legion of Merit and Distinguished Flying Cross.
Dr. Schiller earned his bachelor’s degree from The Citadel and was recently inducted in their Athletic Hall of Fame. He earned his master’s degree and doctorate in chemistry from the University of Michigan. He also holds honorary doctorates from The Citadel and Northern Michigan University.
Dr. Schiller is active in a variety of national organizations and corporate boards. He is also a Visiting Professor at the Goizueta School of Business at Emory University and was recently appointed a Member of the Commission on Presidential Scholars.
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Keynote Speaker
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Conference Chairman
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Speaker Bios
