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Sharpen Your Video Vision:
Using Technology to Build Brands
and Drive Revenue
This June, college and university video professionals, along with their conference, television, and online partners, will come together for the second-annual College Sports Video Summit (CSVS), held June 8-9 at the Westin Peachtree Plaza hotel in downtown Atlanta. The two-day event will help attendees learn how to establish and run a collegiate video department, leverage on- and off-campus partnerships to grow that department, and sharpen the vision of their video department by thinking outside the box.
Building on the success of last year’s inaugural event, the 2010 CSVS program has been expanded to include a third track of small-scale workshops and two case studies to be presented as part of each track. The two-day event offers educational sessions that give attendees a chance to learn from the experts, as well as networking opportunities and plenty of time for sharing among peers. The 2010 program will feature a keynote address, three tracks of focused workshops, two series of case studies, and five general sessions on a range of topics that affect the business, technology, and marketing of college sports video production.
An exhibition hall featuring cost-effective products and services geared to the college-sports market will be open throughout the show.
On June 8, SVG will also present the 2010 College Sports Media Awards, formally recognize outstanding achievement in college sports production at the university level.
General Sessions:
Get in the Game! Define Your Media Strategy
What does it take to develop a comprehensive video strategy for your school? University and collegiate professionals who have built video services for their athletic departments discuss how they laid out clear objectives, addressed staffing issues, and successfully launched their department. Topics include getting top-level administrative buy in, developing a time line, pre-launch challenges, and more.
Running Your Athletic Video Department: From Staff to Stuff
Managing a successful athletic video department requires discipline, reliable technologies, and a little bit of creative flexibility. Industry leaders share their experiences and offer advice on how to get the most out of your department once it is up and running. Topics include establishing realistic expectations, equipment purchasing decisions, getting the most out of staff, and more.
Ties That Bind: Making Video Invaluable
A close relationship between a video department and the communications and marketing team can ensure that video personnel become an integral part of the athletic department’s operations. Communications, marketing, and video professionals discuss how they leverage video and media to meet the needs of fans, build the school’s brand, and increase sponsor revenues. Topics include getting the most out of scoreboard operations, understanding social media, working with local TV, radio, and Internet outlets, and developing creative revenue opportunities.
A Conference-Specific Network? That Is The Question
As broadcast rights deals come up for renewal, college conferences have the option to continue their relationships with broadcast partners or dive into the TV network business themselves, by launching their own conference-specific network. Representatives from conferences that have chosen to start a network and those who have not debate the merits of their strategy.
View From the Commissioners’ Office: What’s Next?
What comes next in the college sports video space? Representatives from the Collegiate Commissioners Association and broadcast networks take the stage to discuss the future of college sports video production, from HD to 3D.
Focused hands-on workshops will split the audience into smaller groups to cover topics in more depth and allow time for detailed Q&A sessions. These workshops will be split into three tracks:
Track 1: Strategic Partnerships.
Today’s collegiate video departments have more opportunities than ever to work with outside partners both on and off campus. This track will focus on how your department can work more closely with the communications school, develop student-run production teams, and syndicate content with local and national TV partners. In addition to two case studies, the three sessions in this track will cover:
- Cross-Campus Connections: Leveraging Your School’s Communications Department and TV Station. On-campus broadcasting programs can be a valuable resource for both equipment and personnel. University video professionals and educators discuss how athletic and academic departments can work together to cut capital expenses and provide students with real-world production experience.
- Student-Run Productions: Getting Up to Speed. A number of high-profile athletic video departments rely heavily on students to produce games, highlights, features, and more. What does it take to build a reliable student workforce? How can you identify students who have the gift for video? And what about training? Industry leaders offer advice on student recruitment, training, and retention.
- Syndication 101: What It Means to You. Local TV outlets hungry for local content provide a great revenue opportunity through syndication. How can your department get into the syndication game? What does it take to negotiate a syndication package? What are the revenue opportunities?
Track 2: Cost-Effective Technology Solutions. College athletic departments usually can’t afford big-ticket gear but that doesn’t mean they can’t have a big-ticket look. Today’s technology marketplace is full of cost-effective tools that can help colleges embrace high-quality productions. In addition to two case studies, the three sessions in this track will cover:
- In the Beginning: Cameras, Lenses and Formats. Cameras and lenses are the most critical elements in the video production food chain and today’s college video professionals have more options than ever. What are some of the new developments in HD acquisition? What are the compromises and tradeoffs in selecting a lower priced camera or lens vs. a higher priced unit? And what type and how many cameras and lenses are needed for specific tasks like shooting games or covering press conferences?
- The Right Mix: Production Switchers, Graphics, Effects, and Replay Devices. With cameras and lenses in hand it’s time to start building a show. A number of manufacturers offer systems that have integrated switching, graphics, effects, and instant replay recording and playback. Are these all-in-one-systems suitable for your needs? What are their limitations? What other options are solid choices for the college sports video professional?
- Officiating Instant Replay Technologies. As instant replay technology continues to play a larger role in collegiate athletics there is a ripple effect that impacts video departments at colleges and universities. What type of cameras and replay technologies are being developed and what role will they play within your department? What are your departments’ responsibilities with respect to helping officials use replay systems to review plays?
Track 3: A Video Marketing Plan. Video has become a critical piece of any athletic department’s marketing and brand strategy, as it allows the department to reach a variety of audiences almost daily. From recruiting and ticket sales to donations and electronic media guides, your message has the biggest impact if it is delivered to your audience utilizing video. This track focuses on utilizing video to strengthen your athletic department’s marketing message. In addition to two case studies, the three sessions in this track will cover:
- Best Practices in Web Video Production. Web video has come a long way in the last few years, morphing from single-camera shoots of live games into multi-camera, replay-enhanced productions that anchor full Web TV channels. Those who have built a thriving Web video production department are resourceful with staffing, equipment, IT, and infrastructure, and also have a sense of what makes for compelling programming across online, mobile, video board, and television platforms. Learn from the experts as they discuss what it really takes to be successful with Web video production.
- Going For Gold: Video and Olympic Sports. Olympic sports are typically referred to as non-revenue sports, but can video help build these programs? Among your teams’ alumni, Olympic sports are just as important as football and basketball. What cost-effective strategies have athletic departments found to showcase these non-revenue programs, and what are the benefits of doing so? Representatives from athletic departments with a strong Olympic Sports video strategy share their thoughts.
- Tale of the Tape: Building an Archival Strategy. Archival footage can be worth its weight in gold, if you know how to use it. In this discussion, collegiate video professionals and technology companies offering archival services take the stage to discuss cost-effective methods of digitizing archival footage and creating a searchable database that can become the basis for a whole new business.
SVG COLLEGE SPORTS VIDEO SUMMIT ADVISORY COMMITTEE
- Rick Bagby, Clemson University, Director of Video Athletic Services
- Jeff Bentley, Kent State Sports Network, Executive Producer
- Mike Bilbow, Georgia ISP Sports Network, Executive Director, New Media
- Bryan Bray, Baylor University, Director of BaylorVision
- Chris Brown, NBA TV, Director of Technical Operations
- Mike Bruce, Oklahoma Baptist University, Professor
- Dan Butterly, Mountain West Conference, Associate Commissioner of Marketing
- Kelly Carney, Conference USA, Associate Commissioner
- Rick Church, Michigan State University, Sports Broadcasting Director
- Steve Cozort, ESPN Regional Television, Senior Director of Remote Operations
- Nate Flannery, WebStream Productions, Vice President
- Chris Gonzales, CUNY Athletic Conference, Director Media Relations
- John Heisler, Notre Dame University, Senior Associate AD for Media and Broadcast Relations
- Steve Hurlbut, The Mtn. – Mountain West Sports Network, Senior Executive Producer and Director of Programming
- Joel Kitay, Kitay Productions, President
- John Kvatek, University of Central Florida Athletics Association, Director of Video Services
- Bob Lanning, The Big Ten Network, Senior Coordinating Producer
- David Lind, WIUP-TV, Indiana University of PA, Executive Producer
- Burke Magnus, ESPN, Senior Vice President of College Sports Programming
- Dan Margulis, ESPNU, Senior Director of Programming and Acquisitions
- Drew Martin, Texas A&M, Assistant Athletic Director for Branding and Creative Development
- Michael Martin, TCU, Film, Television, and Digital Media Professor
- Jack McDonald, Quinnipiac University, Director of Athletics
- Jim Nachtman, Pennsylvania State University, Director of Broadcast Operations
- Ken Norris, UCLA, Director of Video Services
- Tom Odjakjian, Big East Conference, Associate Commissioner
- AnnMarie Person, Atlantic 10 Conference, Associate Director of Communications
- Tim Pollard, Ball State University, Associate Professor of Telecommunications
- Patty Power, CBS College Sports Network, Senior Vice President of Operations
- Walter Raps, CBS College Sports Network
- Jon Rees, The Mtn. – Mountain West Sports Network, VP Operations
- Scottie Rodgers, The Ivy League, Sports Information Director
- Mark Rodin, Florida State University Seminole Productions, Executive Director
- Will Roleson, Horizon League, Associate Commissioner
- Rick Sykes, Broadcast Education Association Sports Division, Chair and Central Michigan University, Professor
- Bob Vecchione, National Association of Collegiate Directors of Athletics (NACDA), Deputy Executive Director
- Rich Wanninger, Patriot League, Associate Executive Director for External Relations
2010 Keynote Address:
Greg Shaheen, Senior Vice President, Basketball and Business Strategies, NCAA, and President, NIT
Greg Shaheen oversees the strategic management and operations of the Division I Men’s Basketball Championship, as well as the Association’s eleven-year, $6 Billion contracts with broadcast partners CBS and ESPN. Shaheen oversees the NCAA Corporate Champion/Corporate Partner program, and is President of the NIT, L.L.C.
Shaheen manages the NCAA’s Corporate and Broadcast Alliances group, with responsibility for the bundled-rights agreement, including television, radio, Internet, publishing, marketing, licensing and fan festivals, as well as the organization’s other media initiatives. The group works with the NCAA’s broadcast partners, Corporate Champions and Partners to activate across the organization’s 88 Championships conducted annually at more than 750 sites nationwide.
Shaheen chairs the NCAA’s internal Incident Assessment Team, responsible for handling situations that may affect the organization’s  ongoing operations and championships. The group was initiated in 2003 and ultimately handled the NCAA’s assessment and response in operating its championship events in the face of the Iraq War.
Among his other accomplishments, Shaheen has overseen the revision of the operations policies of the championship as well as broadening the variety of activities surrounding the NCAA Final Four. He has also been integral in the development of systems to monitor and provide continuous information to the Division I Men’s Basketball Committee which has been implemented across other NCAA Championships.
Shaheen served on-loan as the Executive Director of the NCAA/NFHS 2000 Projects, for which he was responsible for overseeing the design and development of the organizations’ headquarters in downtown Indianapolis, as well as overseeing the relocation of 300-plus employees.
In 2005, 2006 and 2007, Shaheen was named to Sports Business Journal’s “Forty Under 40.”
Shaheen joined the NCAA in 2000 after serving as the Director of Operations for the Indianapolis Local Organizing Committee. For 18 years, Shaheen served as the Chief Administrative Officer of Indianapolis-based Long Electric Company, Inc., a privately-held company with 600 employees.
Shaheen is a graduate with Distinction from the Indiana University Kelley School of Business.  He also serves as the Program Director of Opportunities to Learn About Business (OLAB). The program, based at Wabash College, is an intensive nine-day summer program for Indiana high school seniors sponsored by 50 local corporations and community groups. He has served as a Board Member for the Miami University Thomas Page Center for Entrepreneurship. He has also held positions on the boards of Indiana Sports Corporation, The Inocon Group, Boy’s and Girl’s Clubs of Indianapolis and the Carmel-Clay Education Foundation.
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Conference Chairman
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Keynote Speaker
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Speaker Bios
