Kelly Carney, Associate Commissioner, Conference USA
Kelly Carney joined Conference USA in 2004 as the league re-located from Chicago to Dallas. As Associate Commissioner of Marketing and Television, Carney manages the majority of C-USA’s external affairs. Her responsibilities include serving as liaison with all of the league’s marketing directors, licensing directors and video content coordinators, and executing television agreements with ESPN and CBS College Sports, as well as the website agreements with CBS Interactive. Carney also works directly with the ISP staff that manages Conference USA’s sales and marketing rights.
Prior to joining C-USA Carney worked for Host Communications. Her arrival at Host in 1996 coincided with the organizations acquisition of the rights to the Big 12 Conference. Carney served as Director of Marketing for that property for two years, and then was promoted to General Manager. After four years working with Host’s collegiate division, Carney was hired by the events division to work with the NCAA.
In that capacity, she managed the logistics and operations of the NCAA Hoop City Fan Festivals at the men’s and women’s Final Four. In addition, she managed the annual SBC Red River Shootout between Texas and Oklahoma. Before her tenure with Host was complete, she was promoted to Vice President of Events and oversaw all of Host’s event business.
In addition to her Conference USA responsibilities, Carney also serves on the NCAA Football Special Promotions and Brand Marketing Committee, and has done so since February, 2005.
Carney began her professional career with DelWilber and Associates – a sports marketing company in St. Louis, Mo. She was promoted from intern to administrative assistant after four months and in the next six years held the titles of Event Coordinator and Event Director.
While at DelWilber, Carney worked with Major League Baseball, the National Hockey League, major sponsors such as Seven-Up, IBM and Alka-Seltzer and the USA Baseball Olympic Tour. She also coordinated and managed collegiate events such as the 7UP Shootout and the Las Vegas Bowl.
A native of St. Louis, Mo., Carney graduated from Marymount University in 1988. She and her husband Drue have a son, A.J., and a daughter, Megan.
Comments
-
Conference Chairman
-
Keynote Speaker
-
Speaker Bios
