SVG — College SportsVideo Summit

Kelly Carney joined Conference USA in 2004 as the league re-located from Chicago to Dallas. As Associate Commissioner of Marketing and Television, Carney manages the majority of C-USA’s external affairs. Her responsibilities include serving as liaison with all of the league’s marketing directors, licensing directors and video content coordinators, and executing television agreements with ESPN and CBS College Sports, as well as the website agreements with CBS Interactive. Carney also works directly with the ISP staff that manages Conference USA’s sales and marketing rights.

Prior to joining C-USA Carney worked for Host Communications. Her arrival at Host in 1996 coincided with the organizations acquisition of the rights to the Big 12 Conference. Carney served as Director of Marketing for that property for two years, and then was promoted to General Manager. After four years working with Host’s collegiate division, Carney was hired by the events division to work with the NCAA.

In that capacity, she managed the logistics and operations of the NCAA Hoop City Fan Festivals at the men’s and women’s Final Four. In addition, she managed the annual SBC Red River Shootout between Texas and Oklahoma. Before her tenure with Host was complete, she was promoted to Vice President of Events and oversaw all of Host’s event business.

In addition to her Conference USA responsibilities, Carney also serves on the NCAA Football Special Promotions and Brand Marketing Committee, and has done so since February, 2005.

Carney began her professional career with DelWilber and Associates – a sports marketing company in St. Louis, Mo. She was promoted from intern to administrative assistant after four months and in the next six years held the titles of Event Coordinator and Event Director.

While at DelWilber, Carney worked with Major League Baseball, the National Hockey League, major sponsors such as Seven-Up, IBM and Alka-Seltzer and the USA Baseball Olympic Tour. She also coordinated and managed collegiate events such as the 7UP Shootout and the Las Vegas Bowl.

A native of St. Louis, Mo., Carney graduated from Marymount University in 1988. She and her husband Drue have a son, A.J., and a daughter, Megan.

As the Associate Commissioner, Marketing, Dan Butterly is responsible for branding and marketing the Mountain West Conference. Butterly also directs marketing, promotions, merchandising, licensing, advertising, the MWC Radio Network, works daily with MWC television and sponsorship rights holder CBS College Sports Network on the Mountain West corporate partnership program. Butterly also works daily with television partners CBS C, The Mtn-Mountain West Sports Network and VERSUS on MWC partnership issues.

In a dual role, Butterly serves as the primary contact for men’s basketball, acting as the liaison with the men’s basketball coaches and working with all television entities on the development of the men’s basketball schedule. He serves as the tournament manager for the Conoco Mountain West Conference Men’s and Women’s Basketball Championships in Las Vegas. He was the tournament manager for the 2004 and 2008 NCAA Division I Men’s Basketball Championship, First-/Second round site in Denver and served as the point of contact for the Mountain West Conference office in working with Denver Sports to secure the 2012 NCAA Division I Women’s Basketball Final Four for Denver. Butterly was also responsible for the creation of the recently announced Mountain West-Missouri Valley Challenge.

Butterly has served on the NCAA Division I Men’s Basketball Issues Committee. He currently serves on a special NCAA Football Marketing Committee to develop and review promotional and marketing concepts designed to enhance the awareness of the NCAA Football brand.

Butterly is a staff liaison to the Mountain West Conference Joint Council and Board of Directors. He works with each institution’s athletic administration, including serving as the primary contact with marketing, ticketing, licensing and development staffs throughout the year.

Butterly directs the continual development of the Mountain West Conference Radio Network and in 2004, negotiated an agreement with KLZ (560 AM) ESPN Radio in Denver to serve as the official flagship station of the conference, which was believed to be the only conference-flagship radio agreement in the country. The MWC Radio Network has broadcast numerous events since its creation in 2000. On July 22, 2007, the Mountain West Conference announced a new flagship agreement with Mile High Sports Radio, AM1510 Sporting News Radio in Denver.

Prior to its new partnership with CBS C, Butterly served as executive producer of the MWC-TV Network, which broadcast the women’s soccer championship, regular season women’s volleyball, women’s volleyball championship, regular season women’s basketball and women’s basketball championship.

Working with Learning Through Sports, Inc., Butterly is responsible for the development of the Mountain West Conference educational initiative – Kid’s College and sportsmanship initiative – STAR Sportsmanship. Kid’s College, a K-8 educational program that assists teachers in the classroom with language and math curriculum and improving scores on individual state tests, has the opportunity to impact 13,500 elementary schools and 6.5 million students in the Mountain West Conference region. STAR Sportsmanship is geared towards educating children between the ages of 6-14 on the benefits of good sportsmanship through a tiered-approach (Stop, Think, Act, and Replay). In fact, the MWC version of STAR Sportsmanship won the 2005 BESSIE Award as best physical education software for upper elementary students. In 2006, the Mountain West Conference also launched a partnership with YBA to form a youth basketball initiative in the Mountain West region.

Butterly came to the Mountain West Conference following six years with the Missouri Valley Conference (MVC), where he served most recently as assistant commissioner. He joined The Valley staff in 1993 as a marketing intern and was promoted to director of marketing in 1994, then to assistant commissioner in 1998. His responsibilities at The Valley included managing the league’s corporate sponsorship efforts, overseeing the merchandising and licensing program and administering marketing and promotions for all conference championships.

Beyond his MVC marketing duties, Butterly coordinated the league’s schedule and officiating for men’s basketball. He was also the staff contact for the MVC Television Network production and directed the Valley’s Hall of Fame golf outing. His extensive experience includes serving as the Tournament Manager for the MVC men’s basketball championship from 1994-1999 and the Game Management Director for the 1998 and 1999 NCAA Men’s Basketball Midwest Regionals hosted by the MVC in St. Louis. He also acted as the conference representative with several MVC championships, including men’s basketball, men’s and women’s golf, men’s tennis and swimming & diving.

Under Butterly’s guidance, the MVC Tournament sponsorships more than doubled, as he worked day-to-day with over 175 MVC sponsors. Butterly was instrumental in increasing the attendance figures at the men’s basketball championships from 31,000 in 1993 to over 50,000 in 1997 and each year until his departure. In addition, the 1999 NCAA Midwest Regional set all-time attendance for the largest regional crowd in NCAA history.

A native of Washington, Ill., Butterly got his start in the field of athletics as the head basketball manager under head coach Bob Bender at Illinois State University. He received his bachelor’s degree from Illinois State and in April 2005, was honored by his alma mater as the recipient of the 2005 Outstanding Young Alumni Award from Illinois State University. Butterly began his professional career working in advertising at The Pantagraph, a daily newspaper in Bloomington, Ill. Butterly now resides in Colorado Springs with wife Alaine, also an Illinois State University graduate, and daughter Jessica.

Steve Hurlbut oversees all programming for The Mtn., inclusive of live events and studio productions. As the network’s primary scheduling liaison to the Mountain West Conference, Hurlbut works closely with MWC officials to select game coverage and develop the network’s programming schedule while coordinating game talent and production crew assignments.

Hurlbut’s tenure in collegiate athletics spans more than three decades, beginning with SID posts at Juniata College and Georgetown University before accepting the assistant AD position at the University of Pennsylvania and later the AD posting at Fairleigh Dickinson University’s Teaneck, New Jersey campus. He joined the Atlantic 10 Conference as associate commissioner in 2002, where he served as the executive producer of the Emmy Award-winning Atlantic 10 Television Network.

Steve sat on numerous NCAA committees and is the former chairman of the NCAA Division I Indoor Track & Field Championship. Hurlbut has been selected to USOC delegations to the World University Games in Sheffield, England and the 1992 Summer Olympics in Barcelona, Spain, and assisted in the administration of the Goodwill Games in St. Petersburg, Russia in 1994.

He resides in Centennial, Colo. with his wife, Connie, and their two children, Jack and Maggie.

Thought Equity Motion’s CEO and founder, Kevin Schaff, leads the company’s corporate strategy, drives product direction and positioning, raises funds, and generates awareness for Thought Equity Motion among industry analysts and potential partners. Kevin is a serial entrepreneur who has successfully founded, financed, operated, and sold companies from the beginning of his career.

Prior to founding Thought Equity Motion, Kevin founded UPDATE Systems, Inc., an Internet e-communication company focused on delivering e-mail marketing and promotion software to aggregators of small business. In 1999, Kevin successfully negotiated the sale of UPDATE Systems to Webb Interactive Services (Nasdaq: WEBB), a leading provider of infrastructure services for local Internet commerce.

Kevin was also the President of Wind River Communications Inc., a nationally competitive design and Internet development firm formed in 1993. Under his direction, Wind River experienced growth of more than 100 percent each year for five consecutive years and served clients such as USWEST, Motorola, Coopers & Lybrand, and Macy’s. In 1999, Kevin successfully negotiated the sale of Wind River.

Kevin received a BA in Marketing Communications from the University of Wyoming.

Tim Pollard is in his 12th year as an associate professor in the Department of Telecommunications at Ball State University in Muncie, Indiana.  Professor Pollard teaches beginning and advanced video production classes.  Academically, he serves on several advisory boards within the College of Communications, Information, and Media, and the university, and is one of the founding members of the Visual, Imagination, and Animation (VIA) Laboratory.  This lab, which services the entire university, offers state-of-the-art production software to create non-linear video and 3D animation.

Pollard was integral in the development of the David Letterman Communication and Media Building at BSU.  This building houses an expanded surround sound digital studio space, along with individual audio post-production suites and classrooms, including two HD theater-style rooms for high-end presentations.  Because of this effort, he was a recipient of a regional EMMY Award in 2008 for “Technical Achievement.”  In 2006, Professor Pollard helped to create an interactive television news class with computer science, journalism, and telecommunications department students who produced the first live, interactive news brief in the university’s history.  This endeavor is helping the university step up its already highly rated technology emphasis by introducing interactivity to the campus and to give graduating students from this program the opportunity to compete for top-of-the-line jobs in this niche industry.

He is one of the founders of NewsLink Indiana, a convergence news laboratory allowing students to “immerse” for a semester working on TV, radio, Web, and print news stories while receiving credit for an entire semester’s work.  As a result of this endeavor, Professor Pollard was a recipient of an EMMY award from the Cleveland chapter of the National Television Academy for “Technical Achievement.”

In 2008, along with three other colleagues, Pollard began an immersive learning project called “Ball State Sports Link.”  This project involved 12 undergraduate, and one graduate, students working all semester on sports production in a multi-platform environment.  Students produced packages on athletes, aired eight half-hour television shows, and created eleven remotes, including volleyball, basketball, swimming and diving, and soccer.  All events, and stories, were streamed on www.ballstatesports.com.

In 2009, Pollard began collaboration with the College of Architecture and Planning to re-orient its bachelor’s program in visual design to include more three-dimensional (3D) characteristics.  This includes the students working with video programs, using the university’s 3D set, to create new templates for the “virtual world” sets.  This unique opportunity will allow architecture students to graduate into a new, niche, world where 3D set designs will become more prominent in media production.

In November and December of 2000, Professor Pollard was a visiting professor at National Chengchi University in Taipei, Taiwan, Republic of China.  He taught an introduction to American television news for a class composed of upper classmen at NCCU.  Also, Professor Pollard traveled to Sarajevo, Bosnia Herzegovina, in July 2000, to attend an international conference, which taught Bosnian journalists how to use the Internet for newsgathering purposes.

Pollard has worked on several freelance productions, including commercials for Star Financial Bank and Monday Night Football for ABC.  Pollard is a member of the Broadcast Education Association (BEA), and the National Academy of Television Arts and Sciences (NATAS).

Before Ball State, Pollard spent 15 years in the corporate world at CNN.  From 1994 to 1998, he was the operations manager for CNN’s Washington, D.C., bureau.  In this capacity, Pollard was responsible for all air product emanating from Washington.  This included both radio (CNN Radio and CNN Noticias Radio) as well as TV (CNN, CNNI, CNNfn, CNN Newsroom, CNNSI, CNN en Espanol, and CNN Newsbeam).  Pollard was also the operational liaison with the other television networks in Washington concerning “pooled” coverage of events.  During his tenure, CNN was pool producer for President Clinton’s State of the Union message, the Republican response, Oval Office speeches, and White House South Lawn events.  Unilaterally, Pollard was operations manager for several “Larry King Live” programs involving Washington dignitaries including the first live interview with President Clinton and Vice President Gore from the White House, and the first U.S. interview with Yassar Arafat after his meeting with President Clinton.   Lastly, Professor Pollard was responsible for all entry-level news hires within the bureau and he handled capital and operating budgets for the bureau on a yearly basis.

From 1984 to 1994, Pollard was field operations supervisor for CNN’s field operations department.  In this area, Pollard traveled around the world covering some of the major events of the day.  This includes seven Presidential conventions; all Reagan-Gorbachev summits; Bush-Gorbachev summits; Emperor Hirohito’s funeral from Tokyo; post-Gulf War tour of the Middle East; and most major domestic stories during these 10 years.  Pollard also had capital budget responsibility for all domestic and international bureaus, helping the network switchover from U-matic videotape to betacam videotape without missing any news coverage.

From 1983 to 1984, Pollard was studio operations supervisor for CNN’s evening programming.  Twenty-five entry-level people reported to Professor Pollard during this time.

Pollard began his career in 1983 at CNN as an entry-level “video journalist” running studio camera, TelePrompTer, and floor directing.

Before CNN, Pollard was a production assistant for Owens-Illinois in Toledo, Ohio, covering that FORTUNE 500’s daily events for its corporate television unit.  He also worked part-time for WCMU-TV in Mount Pleasant, Michigan, as a production assistant for this PBS station while pursuing bachelor and master’s degrees from Central Michigan University.

Mark Rodin is in his 22nd year at Florida State University as a faculty member in the College of Communication and Information and as Executive Director of Seminole Productions.  Rodin, 48, founded Seminole Productions along with former College of Communication Dean Ted Clevenger in 1987.

One of his first productions was a behind-the-scenes documentary on newly hired basketball coach Pat Kennedy called “Pat Kennedy: Beginning of an Era.”  Soon after, Rodin was producing all the videos for Bobby Bowden and the FSU football program.  In 1989 he oversaw the football coaches’ conversion from film to video and took over the day-to-day operation of the coaches’ video department.  In that role, Rodin also made the conversion to computerized scouting systems.  In 1998 Rodin was named Atlantic Coast Conference “Video Coordinator of the Year” in a vote by his peers for the inaugural award.

As director of Seminole Productions, Rodin has been executive producer for numerous television programs for FSU Athletics including the Bobby Bowden Show, The Leonard Hamilton Show, The Mike Martin Show, Seminole Sports Magazine, and many others.  He was executive producer on football highlight programs from 1988 to present, which included many memorable productions from the football “Dynasty Era.”  Rodin was also executive producer on documentaries “Bobby Bowden:  Building A Tradition” in 1996 and “FSU Football: The First 50 Years” in 1997.

In 1999, Rodin would oversee the installation and operation of FSU’s first video board at Doak Campbell Stadium.  In 2006, Seminole Productions moved to a new state-of-the-art production facility in the new Moore Athletic Center that Rodin helped plan and design.  In 2008, he was instrumental in the design, planning, and implementation of an upgraded control room and new football stadium video boards and ribbon boards.  Rodin is also pioneering the use of 3D-Stereo video in sports applications.  He is currently doing research on application and uses of 3D-Stereo video for coaching and sports production.

In his role as a faculty member in the Florida State University School of Communication, Rodin is an instructor in the Media Production program, teaching classes in advanced post-production, multi-camera production, single-camera production, and various other workshop and practicum classes.  Students working with Rodin and Seminole Productions work on a variety of productions, gaining valuable real-world experience in a classroom setting.  Rodin’s students have gone on to work for ESPN, CNN, Turner, ABC, MTV, and more.

Rodin is a member of the Information, Display and Entertainment Association (IDEA), the College Sports Video Group and the Sports Video Group.  Rodin served as a college representative for IDEA.  Through Rodin’s leadership, Seminole Productions has garnered close to 50 national and international awards over the years.  These awards include “Top College Video Board Display” from IDEA in 2006 and 2007, Platinum Best of Show Aurora Awards, Telly Awards, Communicator Awards, and Videographer Awards.  Rodin also received the “Seminole Award” for leadership from Florida State University in 1988.

A 1987 graduate of Florida State University, Rodin earned a bachelor’s degree in media production.  He was named “Most Outstanding Media Production” student in 1986 and 1987.  A native of Ft. Lauderdale, Florida, Rodin worked in radio at WSHE in South Florida from 1980 to1983 prior to returning to FSU to finish his degree.

Rodin has been married to his wife Lisa for 25 years and they have three children.