The second-annual College Sports Video Summit, to be held June 8 and 9 in Atlanta, will once again bring together the best and the brightest in the world of college sports video production. Kicking off the two-day program of panel discussions, workshops, and networking will be a keynote address from Greg Shaheen, the NCAA’s SVP of basketball and business strategies and president of the NIT. March Madness and March Madness on Demand are two of the most valuable properties in all of sports programming, and Shaheen oversees the $6 billion media contracts that have made them so.
“I am honored to be part of the second-annual SVG College Sports Video Summit,” Shaheen says. “The NCAA and its member institutions are committed to the enhancement of video as a means of building a brand, connecting with fans and alumni, and generating revenue. An investment in video production is a most efficient use of resources, and the CSVS is the place for our member institutions to learn how – and why – they can efficiently make that investment.
“The topics covered throughout the program will address the most critical issues in college sports video production and offer advice from recognized experts in the industry. June 8 and 9 will be pivotal dates for the college sports production industry. I am pleased to be part of what is becoming a seminal meeting for college sports production professionals.”
Shaheen oversees the strategic management and operations of the Division I Men’s Basketball Championship, affectionately known as March Madness, as well as the Association’s 11-year, $6 Billion contracts with broadcast partners CBS and ESPN. Shaheen oversees the NCAA Corporate Champion/Corporate Partner program, and is President of the NIT, L.L.C.
Shaheen also manages the NCAA’s Corporate and Broadcast Alliances group, with responsibility for the bundled-rights agreement, including television, radio, Internet, publishing, marketing, licensing, and fan festivals, as well as the organization’s other media initiatives. The group works with the NCAA’s broadcast partners, corporate champions, and partners to activate across the organization’s 88 championships conducted annually at more than 750 sites nationwide.
Shaheen chairs the NCAA’s internal Incident Assessment Team, which is responsible for handling situations that may affect the organization’s ongoing operations and championships. The group was initiated in 2003 and ultimately handled the NCAA’s assessment and response in operating its championship events in the face of the Iraq War.
Among his other accomplishments, Shaheen has overseen the revision of the operations policies of the men’s basketball championship as well as broadening the variety of activities surrounding the NCAA Final Four. He has also been integral in the development of systems to monitor and provide continuous information to the Division I Men’s Basketball Committee that has been implemented across other NCAA Championships.
Shaheen served on-loan as the Executive Director of the NCAA/NFHS 2000 Projects, for which he was responsible for overseeing the design and development of the organizations’ headquarters in downtown Indianapolis, as well as overseeing the relocation of 300-plus employees.
In 2005, 2006 and 2007, Shaheen was named to Sports Business Journal’s “Forty Under 40.”
Shaheen joined the NCAA in 2000 after serving as the Director of Operations for the Indianapolis Local Organizing Committee. For 18 years, Shaheen served as the Chief Administrative Officer of Indianapolis-based Long Electric Company, Inc., a privately-held company with 600 employees.
Shaheen is a graduate with Distinction from the Indiana University Kelley School of Business. He also serves as the Program Director of Opportunities to Learn About Business (OLAB). The program, based at Wabash College, is an intensive nine-day summer program for Indiana high school seniors sponsored by 50 local corporations and community groups. He has served as a Board Member for the Miami University Thomas Page Center for Entrepreneurship. He has also held positions on the boards of Indiana Sports Corporation, The Inocon Group, Boy’s and Girl’s Clubs of Indianapolis and the Carmel-Clay Education Foundation.
