Archive for April, 2010

Kirk Berridge, Head of Digital Media, Learfield Sports

Friday, April 30th, 2010

Kirk Berridge is a regional VP in the Pacific Region and head of digital media for Learfield Sports. Berridge was the founder and head of Fan Media Network, an independent news and entertainment media company that featured fan video journalism and social media for sports fans.

Berridge has a depth of understanding in an area that is defining tomorrow’s media. He was founder of SportsAdMarketplace, an online ad network of official pro and college sports team Websites. He sold corporate partnerships for the 49ers,  iSL/Big Ten Conference, San Jose Sharks, Cincinnati Cyclones, and the Atlanta Knights.

Berridge has a journalism degree from the University of Indianapolis, where he was a scholar athlete competing in pole vault, triple jump, and 4 x100 relay. He has a five-year-old daughter, Sophia.

Shane Sanford, Director of Internet Services, Ole Miss Sports Properties

Friday, April 30th, 2010

Shane Sanford joined Ole Miss Sports Properties in 2007 as the Director of Internet Services and Graphic Design. Among his duties, he oversees the development and distribution of live and on-demand video and audio content for the Athletic Department’s official Website. Overseeing OleMissSports.com’s Web video product is a top priority. This past baseball season, Ole Miss was the first college in the nation to video stream in High Definition and offer that service to their subscribers.

Sanford began his career in Orlando, FL working for the American Gladiators and a short stint with the Tampa Bay Devil Rays. From there, he moved back home to Mississippi and began work at WTVA, an NBC affiliate in Tupelo, MS where he became Technical Director for the 6pm news, Lead Graphic Designer, and Webmaster for the station’s Website. Sanford also joined the video production crew for Ole Miss Sports Properties on a freelance basis in 2002.

Television production and graphic design for television are two of Shane’s passions. Working on the video production crew at Ole Miss, Sanford has first hand knowledge of how to implement different aspects of television production into Ole Miss’s Web video product. Shane also directs all coaches’ shows for Ole Miss, as well as creates the accompanying graphics packages for those shows.

In 2004, Sanford earned an Emmy Nomination for his graphic design work on a local sports show, First Down on FOX, and has several Telly awards to his credit, most recently for his work on the DVD “One Heartbeat – A Chronicle of the 2008 Ole Miss Football Season.”

Jim Nachtman, Director of Broadcast Operations, Penn State University

Friday, April 30th, 2010

Jim Nachtman has been a part of the Penn State community for more than 20 years.  He arrived on campus as an undergrad in 1986 and graduatedwith a B.A. in Telecommunications in 1990.

Nachtman has more than 20 years of experience in television production. He worked for 10 years at Penn State Public Broadcasting as a director/technical director.  He has more than a decade of experience in freelance sports production, working with production companies such as ESPN, ABC Sports, CBS Sports, MSG, Raycom Sports, and NCAA Productions.

Nachtman joined Penn State Athletics in 1999 as Director of Video Operations and Special Assistant to men’s and women’s Basketball.  His basketball duties consisted of scheduling, management of the NIKE account, marketing and promotions, project manager for construction and renovation projects, producer for women’s basketball radio call-in show, and more.  In 2005, Nachtman assumed his current position as Director of Broadcast Operations and oversees the department’s growing services, responsibilities, and opportunities across traditional media outlets and new media platforms.

Jim and his wife Tina, have three children: Sarah, Katie, and Robert.

David Brinkley, Executive Producer, Hilltopper Sports Satellite Network, Western Kentucky University

Friday, April 30th, 2010

David Brinkley is beginning his 12th year as the Executive Producer of the Hilltopper Sports Satellite Network (HSSN) at Western Kentucky University.   He is also the Senior Producer/Director for the campus PBS affiliate, WKYU-TV in Bowling Green.

HSSN, managed by WKYU-TV, is responsible for live regional broadcast production of 25 to 30 men’s and women’s basketball games each season, coaches’ shows, football, basketball, and volleyball video board production, promotional video production, and all video streaming (football, men’s and women’s basketball, volleyball and baseball).  The HSSN staff works closely with the WKU Athletics Department and IMG to provide content and coverage of WKU Athletic events.  HSSN utilizes  a combination of student and some professional staff labor to fill all requests from WKU Athletics and IMG.  Students are mentored into production positions after an extensive interview/audition process and semester-long volunteer period.   As many as twenty students are utilized during each live satellite broadcast.  HSSN and WKYU-TV are in the process of building an HD mobile unit and upgrading satellite facilities to further expand offerings for WKU Athletics.

Prior to co-founding the Hilltopper Sports Satellite Network, David spent ten years as an independent contractor for ESPN and ABC Sports, including eight seasons with ESPN’s College GameDay.  He has also maintained a position as a full-time public television producer throughout most of his career.  He began in sports production at the University of Kentucky Athletics Department in 1988 under, then Athletic Director C. M Newton.

Brinkley graduated from the University of Kentucky in 1990 with a BS in Telecommunications.

Dean Blandino, Founder, Under The Hood Inc.

Thursday, April 29th, 2010

Dean Blandino is widely regarded as the authority on Instant Replay. During a 14-year tenure with the National Football League (NFL) Dean was responsible for all aspects of replay. During this time he spent three years as an NFL Reply Official, five years running the Instant Replay program, cumulating in two years heading up the League’s Officiating Operations. Responsibilities included coordinating and presenting at NFL officiating clinics, editing the NFL Rule and Case Books, creating Officiating Manuals, preparing reference material for the NFL Competition Committee, and identifying all potential on-field player discipline.

While overseeing the NFL’s instant replay program, Blandino was responsible for the hiring, training and supervising of NFL replay officials, video operators, communicators, and technicians. He helped implement the NFL’s Instant Replay system in 1999 and was since in charge of all replay technology needs, coordinating the system’s High Definition upgrade in 2007.

As the importance and demand for Instant Replay in sports grew, so did the demand for Dean’s expertise. As a result, in 2009, Dean founded Under The Hood Inc., creating the ability to work with other leagues and sports associations. Continuing to work with the NFL on a consulting basis, Dean is now collaborating with the Big Ten, Mid-American, and Big 12 college conferences as well as the United Football League (UFL). In additio,n he is providing consultation to several sports-related technology companies.

As an NFL replay official, Dean worked eight post-season games, including Super Bowl XXXIV and XXXV, two Conference Championships, two Divisional playoff games, and two Wildcard games.

Since taking over the NFL replay system, Dean has supervised more than 120 games, including the last six Super Bowls. In UTH’s founding season, Dean trained replay officials at more than 12 NCAA football games, including Texas – Oklahoma, Ohio State–Michigan, and the Fiesta Bowl; 30 NFL games, including Super Bowl XLIV; and four UFL games, including the championship game in Las Vegas.

Dean also leads several instant replay clinics during the off season.

Travis Llewellyn, Assistant Commisisoner, Sun Belt Conference

Thursday, April 29th, 2010

Travis Llewellyn joined the Sun Belt Conference in December 2006 and was elevated to the role of Assistant Commissioner/Electronic Media in June of 2008 after serving two years as the league’s Director of Multimedia/New Media.

Llewellyn leads the Sun Belt’s regional and national television packages for the sports of football, men’s basketball, women’s basketball, volleyball, softball and baseball.  In 2009 Llewellyn oversaw the formation of the Sun Belt Network with primary production and distribution partners Comcast Sports Southeast (CSS) and Cox Sports Television (CST).

During his time with the Sun Belt, Llewellyn also oversaw the launch of SBC Extra, the exclusive home of live and on-demand video streaming on www.SunBeltSports.org.  With his assistance, the Sun Belt’s online video service has been award winning productions in multiple sports.

Llewellyn, who formerly worked in the media relations department of United States Senator Mike DeWine’s office in Washington, D.C. holds a Bachelor of Arts Degree in Journalism with an emphasis in broadcast and a Minor in Political Science from the University of Mississippi.

Paul Danna, Director of Multimedia Services, University of South Carolina Athletics

Wednesday, April 28th, 2010

Paul Danna is in his fourth year as the Director of Multimedia Services for the University of South Carolina’s Athletic Department. His responsibilities include overseeing the production of all South Carolina coaches’ television shows and working with the Marketing Department to produce commercials and in-game videos as well as content for the Athletic Department’s Website.  During his four years at South Carolina, the Multimedia Department has grown from a single-person operation streaming only live events to a staff of three producing 39 television shows and numerous departmental videos, as well as a staff of student interns who stream live games and produce edited content for the athletics Website, Gamecocksonline.com.

Prior to South Carolina, Danna worked at LSU Athletics as a producer from 2002-2006. He produced features for LSU’s coaches’ shows and also was the replay producer for all videoboard operations at LSU. During his time at LSU, Danna assisted with the production of LSU’s 2003 National Championship DVD.

From 2000-2002, Danna worked as a video and camera operator in ESPN’s Bristol, CT studios.  Paul started his career freelancing for numerous productions from 1995-1999, most notably, being a regular camera operator for ESPN’s College GameDay for the 1997 and 1998 seasons. In 1999, Danna joined LSU Athletics as an assistant producer for the television department.

Danna graduated from LSU in 1995 with a BS in Mass Communication.

Denise Belafonte-Young, Assistant Professor, Lynn University

Wednesday, April 28th, 2010

Denise Belafonte-Young, B.A., M.F.A., is an Assistant Professor at Lynn University specializing in television production, programming and management. She is the Division Chair of the Broadcast Education Faculty Sports Division Video Competition, and has been a member of the Sports Division for two years.

Denise was a board operator for “Mike and The Mad dog” and the Mets and Yankees at WFAN Sports radio in New York for three years. She has produced and directed several programs for New York local stations and cable, and has owned and operated a video production company for the past 25 years.  Her experience in television and radio has paved the way for a successful higher education teaching career for 20+ years. She has been at Lynn since 1997.

Jerry Wetzel, Director of Electronic Media, University of Florida

Monday, April 26th, 2010

A 30 year television veteran, with 28 in sports production, Jerry Wetzel is in his 13th year as the Director of Electronic Media for the University of Florida Athletic Association.

Jerry oversees the Gator Radio Network, which includes broadcasts for eight sports, and television (Gatorvision), which includes live or taped events for 10 sports, coaches’ shows, and a weekly half-hour television program, Gatorzone, which airs on Sun Sports, a Fox regional sports network. In addition, he helps coordinate the presentation of Gatorvision video boards, and oversees Gatorvision On-Line, Florida’s web streaming service. In his role, he is a key liaison with Sun Sports/ IMG College, Florida’s multi-media rights-holder, as well as with the Southeastern Conference’s network television partners.

Prior to coming to Florida, Wetzel was a Senior Vice President of Production Services for Spirit Sports and Event Marketing, a sports syndicator, which included overseeing the production of the Missouri Valley Conference Television Game of the Week. This was the second time he was involved with this property, as back in 1982, he was on the production team that handled the Missouri Valley Conference Television Game of the Week telecasts. He was on that production team until 1986.

Prior to Spirit, Jerry was the VP of Production and Programming for SNI Sports Network a sports syndication company located in St. Louis, Missouri. At SNI, he oversaw rights acquisitions, production, programming, and commercial inventory. Some of the properties which he oversaw included the University of Missouri Football and Basketball Television Network, St. Louis University Basketball Radio and Television, Missouri State High School Football and Basketball Championships, and the Texas A&M Radio Network. He was also involved with creating numerous regional and national sports specials and shows such as Billy Packer’s College Basketball, Hale Irwin’s Golf in America, and This Week in College Football with Pat Haden.

In 1986, Wetzel was the Production Coordinator for Creative Sports Marketing, a sports syndicator. During that year he oversaw the production of over 120 college basketball telecasts, 6 football game telecasts, and the Virginia Tech Radio Network.

Jerry has also produced, directed, and syndicated numerous sporting events on the national, regional, and local levels, as well as consulted on syndication and television installation.

Wetzel, 49, a native of Highland, Illinois, is a 1983 graduate from Drake University with a BA degree in Journalism, and a 1985 graduate from Wichita State University with a ME degree in Sports Administration. During that time, Jerry worked at WHO TV, the NBC affiliate in Des Moines, Iowa and KAKE TV, the ABC affiliate in Wichita, Kansas.

2010 College Sports Media Awards FAQ

Friday, April 9th, 2010

What are the submission divisions and pricing?

  1. There are three separate divisions
    1. Professional/Media Companies ($395 per entry) – (examples – ESPN, FOX, CBS, NBC, Comcast, Direct TV, Independent Producers)
    2. Collegiate 1 – Institutions and Leagues or Conferences ($150 for the first entry and $100 for each additional entry). Defined by status of Men’s Basketball Program according to the NCAA.
    3. Collegiate 2 – All remaining Institutions (D2, D3, NAIA, NJCAA, Other), and Leagues or Conferences (D2, D3, NAIA, NJCAA). $150 for the first entry and $100 for each additional entry.

What are the categories within each division?

  1. There are three categories in each of the three divisions.
    1. Live Game or Event – Submission maximum 5 minutes in length, contiguous footage – Games, Press Conferences, Pre-game, Post Game, Halftime, Coaches’ Shows, Special Events – must have originated as a live-to-consumer video production that is solely about college sports.
    2. Features – Submissions maximum 8 minutes in length – Player, Coach, Team, Fan, etc.  As a standalone piece or a segment or series of segments of a longer produced program that is solely about college sports.
    3. Promotional/Marketing – Submissions maximum 5 minutes in length – PSA, Branding, Ticket Sales, Program Promotion, Tune-in commercial, that is solely about college sports.
  2. In addition, one video will be chosen as College Sports Video Production of the Year. That video will be selected from the winning videos among all divisions and all categories as “Best in Show.”

How are the winners selected?

  1. There are two separate rounds of judging that take place.  During the initial round, all entries will be reviewed by a select panel of judges that will narrow the entries to approximately five nominees per category.
  2. The second round judging, conducted by a larger panel of industry experts, will review only those nominated entries and select winners based on a point system.
  3. In the case of a tie, two awards will be presented in that category.
  4. The College Sports Video of the Year Award will be selected from among the winners in the nine categories by a select panel of judges.

What is the judging criteria that is used?

  1. The most important question is what is the overall goal of the video production?  The judges can then make an assessment of how well the video accomplishes that goal, no matter neither the composition of content nor the level of budget.
  2. We also look at the distribution environment, since that is a critical measure of how a goal was accomplished (or not).
  3. All videos will be judged on the on the quality of overall production that enhances the consumer experience, which includes the following:
    1. Video – how well is the shot framed?  Is the editing clean? Did the producer take full advantage of the scope of their resources?
    2. Audio – is it clear?  Does it match up to the video?  Is it an enhancement of the video?
    3. Graphics and Effects– are they clean?  Are the transitions timely and enhance the experience?  Do they help communicate the message more accurately?

How are the entries submitted?

  1. Entries submitted online, through a form (www.csvsummit.com/awards).
  2. The accompanying video must be in one of the following formats: Flash, Quicktime, or Windows Media.
  3. The video will be hosted by the submitting entity and linked through a url that is posted on the submission form.

When are the entries due?
Entries must be submitted and all entry fees received by April 22, 2010.

If I am nominated, when will be notified?
Nominees will be announced in early May after the first round of judging.  Each nominated entrant will be required to submit a Quicktime video version of their entry that will be used to produce a nominee video piece for the awards event and also to be screened at the NACDA Convention in Anaheim in late June.

If I win, when will I be notified?
All winners will be announced on June 8, 2010, at the SVG College Sports Video Summit.  Each winning entrant will be asked to make a short “case study” presentation at the awards presentation.

What do I win?
Each winning entrant will receive a 2010 CSMA trophy, engraved, and it will be shipped directly to them after the event.  No trophies will be handed out at the event.