John Martin brings over 20 years of media experience to NASCAR Media Group. Over that time he has developed a reputation as an expert at developing business strategies and partnerships that deliver revenue from the traditional and emerging media landscape.
At NASCAR Media Group, Martin was a key member of the cross divisional strategic planning team that combined the NASCAR Images and NASCAR Digital Entertainment divisions of NASCAR to create the NASCAR Media Group. He has been responsible for writing and executing the capital expenditure plan for NASCAR Media Group’s new state-of-the-art production and office facility in uptown Charlotte. Additionally, he managed the television sales division that recorded a 20% revenue growth, launched NASCAR’s News Department, spearheaded NMG’s internal cost tracking process, and oversaw the Production Operation’s divisions during NMG’s transition into the new facility. Currently he oversees the Business Operations and Interactive Divisions of NASCAR Media Group.
Prior to joining NMG, Martin spent seven years at Turner Broadcasting. As a member of the executive team at Turner Sports, he spearheaded the business development efforts for the Turner Sports Digital division. Before his foray into the new media side of Turner Sports, Martin was the director of marketing and programming for the various Turner Sports properties, working closely with NASCAR, the NBA, MLB, the PGA of America, and college football.
Martin’s additional experiences include two years as the head of sales for Golfport, an internet golf company that provided turnkey services to golf and country clubs and seven years as head of the Sports Licensed Products division of Champion Products, a $400M athletic apparel company. At Champion Products, Martin successfully launched the inaugural WNBA merchandise lines, NFL Throwbacks, and oversaw the dramatic growth of Champion’s Sports Licensed Products division during Michael Jordan’s return to the NBA, making Champion Products the #1 licensee of the NBA.
His media experience began at Titan Sports, the parent company of the World Wrestling Federation, by participating in the stunning growth of this media empire’s Pay-Per-View division and syndicated television department.
Martin has a Master’s Degree from the University of Massachusetts/Amherst and an undergraduate degree from Colgate University. He lives in Charlotte, NC with his wife Kathryn and their two children, Diane and Jack.








