2010 Event Program

Sharpen Your Video Vision:
Using Technology to Build Brands and Drive Revenues

Tuesday, June 8

1:00 p.m.
Keynote Address
Greg Shaheen, NCAA, Senior Vice President, Basketball and Business Strategies and NIT, President
Kicking off the two-day program of panel discussions, workshops, and networking will be a keynote address from Greg Shaheen, the NCAA’s SVP of basketball and business strategies and president of the NIT. March Madness and March Madness on Demand are two of the most valuable properties in all of sports programming, and Shaheen oversees the $6 billion media contracts that have made them so.

1:30 p.m. – 2:15 p.m.
Get in the Game! Define Your Media Strategy
What does it take to develop a comprehensive video strategy for your school? University and collegiate professionals who have built video services for their athletic departments discuss how they laid out clear objectives, addressed staffing issues, and successfully launched their department. Topics include getting top-level administrative buy in, developing a time line, pre-launch challenges, and more.
Panelists:
Jack McDonald, Director of Athletics, Quinnipiac University
Jim Nachtman, Director of Broadcast Operations, Pennsylvania State University

2:15 p.m.-3:00 p.m.
Running Your Athletic Video Department: From Staff to Stuff
Managing a successful athletic video department requires discipline, reliable technologies, and a little bit of creative flexibility. Industry leaders share their experiences and offer advice on how to get the most out of your department once it is up and running. Topics include establishing realistic expectations, equipment purchasing decisions, getting the most out of staff, and more.
Panelists:
Jeff Bentley, Executive Producer, Kent State Sports Network
Rick Church, Sports Broadcasting Director, Michigan State University
Jerry Wetzel, Director of Electronic Media, University of Florida

3:00-3:30 p.m.
Networking Break
Time to visit the technology showcases.

3:30-4:15 p.m.
Ties That Bind: Making Video Invaluable
A close relationship between a video department and the communications and marketing team can ensure that video personnel become an integral part of the athletic department’s operations. Communications, marketing, and video professionals discuss how they leverage video and media to meet the needs of fans, build the school’s brand, and increase sponsor revenues. Topics include getting the most out of scoreboard operations, understanding social media, working with local TV, radio, and Internet outlets, and developing creative revenue opportunities.
Panelists:
Mark Fratto, Associate Athletics Director for Communications, St. John’s University
Richard Kilwien, Associate Athletic Director for Communications, University of Washington
Tim Lynde, Vice President, Television, ISP Sports

4:15 – 5:00 p.m.
College Sports Media Awards
Collegiate video productions have undergone a tremendous upswing in quantity and quality over the past few years, but the individuals responsible for the creative and technological expertise behind those changes have generally gone unrecognized. At this year’s College Sports Video Summit, the Sports Video Group (SVG) and the National Association of Collegiate Directors of Athletics (NACDA) will change that. Outstanding college sports video productions from campuses across the country, and the staff who made them possible, will be formally recognized as we honor excellence in college sports video production.

5:00 – 6:00 p.m.
Cocktail Reception

Wednesday, June 9

8:30 – 9:30 a.m.
A Conference-Specific Network? That Is The Question
As broadcast rights deals come up for renewal, college conferences have the option to continue their relationships with broadcast partners or dive into the TV network business themselves, by launching their own conference-specific network. Representatives from conferences that have chosen to start a network and those who have not debate the merits of their strategy.
Panelists:
Dan Butterly, Associate Commissioner, Mountain West Conference
Mark Rudner, Associate Commissioner, Big Ten Conference
Mark Silverman, President, Big Ten Network

9:30-10:00 a.m.
Networking Break

10:00 a.m. – 2:45 p.m.
Track Sessions
Focused hands-on workshops will split the audience into smaller groups to cover topics in more depth and allow time for detailed Q&A sessions, as well as case studies. These workshops will be split into three tracks:

Track One: Strategic Partnerships
Today’s collegiate video departments have more opportunities than ever to work with outside partners both on and off campus. This track will focus on how your department can work more closely with the communications school, develop student-run production teams, and syndicate content with local and national TV partners.

Track Two: Cost-Effective Technology Solutions
College athletic departments usually can’t afford big-ticket gear but that doesn’t mean they can’t have a big-ticket look. Today’s technology marketplace is full of cost-effective tools that can help colleges embrace high-quality productions.

Track Three — A Video Marketing Plan
Video has become a critical piece of any athletic department’s marketing and brand strategy, as it allows the department to reach a variety of audiences almost daily. From recruiting and ticket sales to donations and electronic media guides, your message has the biggest impact if it is delivered to your audience utilizing video. This track focuses on utilizing video to strengthen your athletic department’s marketing message, across all sports, not just those that traditionally generate revenue.

10:00-10:45
Track 1 — Cross-Campus Connections: Leveraging Your School’s Communications Department and TV Station
On-campus broadcasting programs can be a valuable resource for both equipment and personnel. University video professionals and educators discuss how athletic and academic departments can work together to cut capital expenses and provide students with real-world production experience.
Workshop Leaders:
Tim Pollard, Associate Professor, Ball State University
Mark Rodin, Executive Director, Florida State Seminole Productions
Rick Sykes, Chair, Broadcast Education Association Sports Division and Professor, Central Michigan University

Track 2 — In the Beginning: Cameras, Lenses and Formats
Cameras and lenses are the most critical elements in the video production food chain and today’s college video professionals have more options than ever. What are some of the new developments in HD acquisition? What are the compromises and tradeoffs in selecting a lower priced camera or lens vs. a higher priced unit? And what type and how many cameras and lenses are needed for specific tasks like shooting games or covering press conferences?
Workshop Leaders:
Rick Bagby, Director of Athletic Video Services, Clemson University
Mike Bilbow, Executive Director of New Media, Georgia ISP Sports Network
John Kvatek, Director of Video Services, University of Central Florida Athletics Association
Walter Raps, CTO, CBS College Sports Network

Track 3 — Best Practices in Web Video Production
Web video has come a long way in the last few years, morphing from single-camera shoots of live games into multi-camera, replay-enhanced productions that anchor full Web TV channels. Those who have built a thriving Web video production department are resourceful with staffing, equipment, IT, and infrastructure, and also have a sense of what makes for compelling programming across online, mobile, video board, and television platforms.  Learn from the experts as they discuss what it really takes to be successful with Web video production.
Workshop Leaders:
Colin Osborne, Web/Multimedia Designer, Rutgers University Athletics

10:45-11:30
Track 1 — Student-Run Productions: Getting Up to Speed
A number of high-profile athletic video departments rely heavily on students to produce games, highlights, features, and more. What does it take to build a reliable student workforce? How can you identify students who have the gift for video? And what about training? Industry leaders offer advice on student recruitment, training, and retention.
Workshop Leaders:
David Brinkley, Senior Producer, Western Kentucky Hilltopper Sports Satellite Network
David Lind, Executive Producer, WIUP-TV, Indiana University of PA
Marc Parrish, Director of Technical Systems, Middle Tennessee State University
Collin Pillow, Studio Supervisor, Arkansas State University

Track 2 — The Right Mix: Production Switchers, Graphics, Effects, and Replay Devices
With cameras and lenses in hand it’s time to start building a show. A number of manufacturers offer systems that have integrated switching, graphics, effects, and instant replay recording and playback. Are these all-in-one-systems suitable for your needs? What are their limitations? What other options are solid choices for the college sports video professional?
Workshop Leaders:
Julie Kindinger, Audio/Video Production Coodinator, Old Dominion University
Joel Kitay, President, Kitay Productions

Track 3 — Going For Gold: Video and Olympic Sports
Olympic sports are typically referred to as non-revenue sports, but can video help build these programs? Among your teams’ alumni, Olympic sports are just as important as football and basketball. What cost-effective strategies have athletic departments found to showcase these non-revenue programs, and what are the benefits of doing so? Representatives from athletic departments with a strong Olympic Sports video strategy share their thoughts.
Workshop Leaders:
Brad Baker, Director of Video Production, Georgia ISP Sports Network
Mike Jacquet, Vice President of Television and Properties, CBS College Sports Network
Dan Margulis, Director, Programming and Acquisitions, ESPNU

12:00-12:30
Track 1 — CASE STUDY: Sennheiser Puts Students to Work. With the help of networks like HBO Sports and Fox Sports, Sennheiser has brought promising audio students to truck compounds across the country and put them to work in a live sports production. Learn how they did it, why they’re in the business of sponsoring students, and how your school can get involved.
Track 2 — CASE STUDY: At St. John’s, Web Video is Scoreboard Video. Mark Fratto, associate athletics director for communications at St. John’s University, has made his limited budget look like a million bucks by utilizing his NewTek TriCaster to power not only live Webstreams, but in-venue scoreboard video, as well. Fratto shares how he did it, and how you can follow his lead.
Track 3 — CASE STUDY: Is Your Olympic Sports Venue Network-Ready? You may be comfortable streaming games from your soccer field or baseball stadium, but are you ready to host a network production? Representatives from college sports network take the panel to explain what you’re missing, and how you can quickly — and affordably — get up to speed so that you can begin to host network productions on your campus.

12:30 – 1:30 Networking Lunch

1:30-2:00
Track 1 — CASE STUDY: The Mtn. Lets the Students Run the Show(s). During the 2009 academic year, students from the TCU department of film, television, and digital media produced live games for The Mtn. – Mountain West Sports Network in a half dozen different sports, sending their content back to The Mtn. for distribution. Executives Steve Hurlbut and Jon Rees, along with TCU professor Mike Martin, take the stage to explain how the partnership works and how other schools can follow suit.
Track 2 — CASE STUDY: WebStream Productions Powers the Horizon League Network. Each year, the Horizon League Network produces more content, representing more sports, than ever before, on a relatively modest budget. Nate Flannery, VP of Content Strategy for WebStream Productions, along with his partners at the Horizon League Network, discuss the partnership and how other conferences can build a successful streaming network.
Track 3 — CASE STUDY: TBA

2:00-2:45
Track 1 — Syndication 101: What It Means to You
Local TV outlets hungry for local content provide a great revenue opportunity through syndication. How can your department get into the syndication game? What does it take to negotiate a syndication package? What are the revenue opportunities?
Workshop Leaders:
Kyle Kallander, Commissioner, Big South Conference
Mike Sheehey, Senior Vice President of Sports Content, Comcast Sports Group
Dan Shoemaker, ESPN Regional Television
Jerry Wetzel, Director of Digital Media, University of Florida

Track 2 — Officiating Instant Replay Technologies
As instant replay technology continues to play a larger role in collegiate athletics there is a ripple effect that impacts video departments at colleges and universities. What type of cameras and replay technologies are being developed and what role will they play within your department? What are your departments’ responsibilities with respect to helping officials use replay systems to review plays?
Workshop Leaders:
Kristina Case, Director of Video and Internet Operations, Pac-10 Conference
Rick Church, Director of Sports Broadcasting, Michigan State University
Jonathan Rubin, Assistant Director of Electronic Media, University of Florida

Track 3 — Tale of the Tape: Building an Archival Strategy
Archival footage can be worth its weight in gold, if you know how to use it. In this discussion, collegiate video professionals and technology companies offering archival services take the stage to discuss cost-effective methods of digitizing archival footage and creating a searchable database that can become the basis for a whole new business.
Workshop Leaders:
Mike Bilbow, Executive Director of New Media, Georgia ISP Sports Network
Randy Eccker, Co-Founder, Executive Chairman, XOS Digital
Kevin Schaff, CEO and Founder, Thought Equity Motion
Greg Weitekamp, Director of Broadcasting, NCAA

2:45-3:15
Networking Break

3:15 – 4:00
Closing General Session
View From the Commissioners’ Office: What’s Next?
What comes next in the college sports video space? Representatives from the Collegiate Commissioners Association and broadcast networks take the stage to discuss the future of college sports video productions, from HD to 3D.
Panelists:
Michael Aresco, Executive Vice President, Programming, CBS Sports
Burke Magnus, Senior Vice President, College Sports Programming, ESPN