SVG — College SportsVideo Summit

Sharpen Your Video Vision:
Using Technology to Build Brands and Drive Revenues

Tuesday, June 8

Peachtree Ballroom, Eighth Floor
1:00 p.m.
Welcoming Remarks from Sony
Chris Sullivan, National Accounts Manager, Sports Segment

Keynote Address
Greg Shaheen, NCAA, Senior Vice President, Basketball and Business Strategies and NIT, President
Kicking off the two-day program of panel discussions, workshops, and networking will be a keynote address from Greg Shaheen, the NCAA’s SVP of basketball and business strategies and president of the NIT. March Madness and March Madness on Demand are two of the most valuable properties in all of sports programming, and Shaheen oversees the $10.8 billion media contracts that have made them so. In his keynote address, Shaheen will discuss the NCAA’s commitment to the enhancement of video as a means of building a brand, connecting with fans and alumni, and generating revenue.

1:30 p.m. – 2:15 p.m.
Get in the Game! Define Your Media Strategy
What does it take to develop a comprehensive video strategy for your school? University and collegiate professionals who have built video services for their athletic departments discuss how they laid out clear objectives, addressed staffing issues, and successfully launched their department. Topics include getting top-level administrative buy in, developing a time line, pre-launch challenges, and more.
Moderator:
Tom Buffolano, Conference Chairman, College Sports Video Summit
Panelists:
David Hougland, Director of Sports Broadcasting, Texas Tech University
Jack McDonald, Director of Athletics, Quinnipiac University
Jim Nachtman, Director of Broadcast Operations, Pennsylvania State University
J. Stern, Assistant Athletics Director for Ole Miss Sports Productions, University of Mississippi

2:15 p.m.-3:00 p.m.
Running Your Athletic Video Department: From Staff to Stuff
Introduction by Mason Hollis, Sony Account Manager, Sports
Managing a successful athletic video department requires discipline, reliable technologies, and a little bit of creative flexibility. Industry leaders share their experiences and offer advice on how to get the most out of your department once it is up and running. Topics include establishing realistic expectations, equipment purchasing decisions, getting the most out of staff, and more.
Moderator:
Carolyn Braff, Program Director, College Sports Video Summit
Panelists:
Jeff Bentley, Executive Producer, Kent State Sports Network
Bryan Bray, Director of BaylorVision, Baylor University
Rick Church, Sports Broadcasting Director, Michigan State University
Chandler Harkey, Director of Video Operations, Appalachian State Athletics
Jerry Wetzel, Director of Electronic Media, University of Florida

3:00-3:30 p.m.
Networking Break
Time to visit the technology showcases.

3:30-4:15 p.m.
Ties That Bind: Making Video Invaluable
A close relationship between a video department and the communications and marketing team can ensure that video personnel become an integral part of the athletic department’s operations. Communications, marketing, and video professionals discuss how they leverage video and media to meet the needs of fans, build the school’s brand, and increase sponsor revenues. Topics include getting the most out of scoreboard operations, understanding social media, working with local TV, radio, and Internet outlets, and developing creative revenue opportunities.
Moderator:
Gordon Castle, Managing Director, The Meadowdale Group
Panelists:
Denise Belafonte-Young, Assistant Professor, Radio, Television and Internet Media, Lynn University
Mark Fratto, Associate Athletics Director for Communications, St. John’s University
Richard Kilwien, Associate Athletic Director for Communications, University of Washington
Tim Lynde, Vice President, Television, ISP Sports

4:15 – 5:30 p.m.
Achievements in Motion:
An Address from Dr. Harvey Schiller and a Presentation from the College Sports Media Awards Winners
Collegiate video productions have undergone a tremendous upswing in quantity and quality over the past few years, but the individuals responsible for the creative and technological expertise behind those changes have generally gone unrecognized. At this year’s College Sports Video Summit, the Sports Video Group (SVG) and the National Association of Collegiate Directors of Athletics (NACDA) will change that. Outstanding college sports video productions from campuses across the country, and the staff who made them possible, will be formally recognized as we honor excellence in college sports video production. The winners will address the audience to discuss how they created their award-winning work.

The CSMA presentation will open with an address by Dr. Harvey Schiller, Chairman of the Board and CEO of GlobalOptions Group.

Dr. Schiller has served as VP of sports programming for Turner Broadcasting System, president of Turner Sports, and executive director/secretary general of the United States Olympic Committee. He worked directly in support of the planning and awarding of the 1996 Olympic Games to the city of Atlanta. Dr. Schiller also served as commissioner of the Southeastern Conference from 1986 to 1990. He will open the presentation of the College Sports Media Awards with a keynote address aimed at the next generation of sports leadership.

“I will focus on the idea of leadership in today’s marketplace,” Schiller says. “I will provide my view of how one succeeds, using some ideas and personal experiences that worked for me, which may work for the people in the audience as well.”

His experiences in the sports industry have been broad and varied, with executive positions at the Southeastern Conference, United States Olympic Committee, and Turner Sports. Throughout his career, he has seen some dramatic technical changes take place, moving from a time when enormous investments were required to purchase high-resolution equipment to today, when everyone can be a producer using any of numerous devices available.

“The nominees of the College Sports Media Awards have been identified for making significant contributions to their institutions,” Shiller says. “The opportunity to speak to young people that are just embarking on their careers and futures is exciting. I hope that they can relate to my experiences on a personal basis. Hopefully, they can use my experience as a tool in going forward for whatever they’re trying to accomplish, because everybody in that room has a different dream.”

5:30 – 6:30 p.m.
Cocktail Reception

Wednesday, June 9

Peachtree Ballroom, Eighth Floor
8:30 – 9:30 a.m.
A Conference-Specific Network? That Is The Question
Session introduction by Keith Kozicki, Crawford Communications/BFI
As broadcast rights deals come up for renewal, college conferences have the option to continue their relationships with broadcast partners or dive into the TV network business themselves, by launching their own conference-specific network. Representatives from conferences that have chosen to start a network and those who have not debate the merits of their strategy.
Moderator:
Tom Buffolano, Conference Chairman, College Sports Video Summit
Panelists:
Dan Butterly, Associate Commissioner, Mountain West Conference
Mark Hulsey, VP Production/Executive Producer, Big Ten Network
Travis Llewellyn, Assistant Commissioner, Sun Belt Conference
Tom Odjakjian, Associate Commissioner, Big East Conference
Mark Rudner, Associate Commissioner, Big Ten Conference
Mark Womack, Executive Associate Commissioner, Southeastern Conference

9:30-10:00 a.m.
Networking Break

10:00 a.m. – 2:45 p.m.
Track Sessions
Focused hands-on workshops will split the audience into smaller groups to cover topics in more depth and allow time for detailed Q&A sessions, as well as case studies. These workshops will be split into three tracks:

Track One: Strategic Partnerships – Roswell I, Eighth Floor
Today’s collegiate video departments have more opportunities than ever to work with outside partners both on and off campus. This track will focus on how your department can work more closely with the communications school, develop student-run production teams, and syndicate content with local and national TV partners.

Track Two: Cost-Effective Technology Solutions – Roswell II, Eighth Floor
College athletic departments usually can’t afford big-ticket gear but that doesn’t mean they can’t have a big-ticket look. Today’s technology marketplace is full of cost-effective tools that can help colleges embrace high-quality productions. This track will illuminate some of those tools.

Track Three — A Video Marketing Plan – Peachtree Ballroom, Eighth Floor
Video has become a critical piece of any athletic department’s marketing and brand strategy, as it allows the department to reach a variety of audiences almost daily. From recruiting and ticket sales to donations and electronic media guides, your message has the biggest impact if it is delivered to your audience utilizing video. This track focuses on utilizing video to strengthen your athletic department’s marketing message across all sports, not just those that traditionally generate revenue.

10:00-10:45
Track 1 — Cross-Campus Connections: Leveraging Your School’s Communications Department and TV Station
On-campus broadcasting programs can be a valuable resource for both equipment and personnel. University video professionals and educators discuss how athletic and academic departments can work together to cut capital expenses and provide students with real-world production experience.
Workshop Leaders:
Jeff Bentley, Executive Producer, Kent State Sports Network
Tim Pollard, Associate Professor, Ball State University
Randy Ray, Director of Broadcast Engineering, Department of Communication, West Texas A&M University, and Johnny Story, Multimedia Developer, West Texas A&M University
Rick Sykes, former Chair, Broadcast Education Association Sports Division and Professor, Central Michigan University

Track 2 — In the Beginning: Cameras, Lenses, and Formats
Cameras and lenses are the most critical elements in the video production food chain and today’s college video professionals have more options than ever. What are some of the new developments in HD acquisition? What are the compromises and tradeoffs in selecting a lower priced camera or lens vs. a higher priced unit? And what type and how many cameras and lenses are needed for specific tasks like shooting games or covering press conferences?
Workshop Leaders:
Rick Bagby, Director of Athletic Video Services, Clemson University
Mike Bilbow, Executive Director of New Media, Georgia ISP Sports Network
John Kvatek, Director of Video Services, University of Central Florida Athletics Association
Walter Raps, CTO, CBS College Sports Network

Track 3 — Best Practices in Web Video Production
Web video has come a long way in the last few years, morphing from single-camera shoots of live games into multi-camera, replay-enhanced productions that anchor full Web TV channels. Those who have built a thriving Web video production department are resourceful with staffing, equipment, IT, and infrastructure, and also have a sense of what makes for compelling programming across online, mobile, video board, and television platforms.  Learn from the experts as they discuss what it really takes to be successful with Web video production.
Moderator:
Gregg Harper, Executive VP of Operations, Wazoo Sports Network
Workshop Leaders:
Ken Cleary, Director of New Media, University of North Carolina
Jim Nachtman, Director of Broadcast Operations, Penn State University
Colin Osborne, Web/Multimedia Designer, Rutgers University Athletics
Shane Sanford, Director of Internet Services and Graphic Design, Ole Miss Sports Properties
Scott Vik, Director of Sports Video, Washington State University

10:45-11:30
Track 1 — Student-Run Productions: Getting Up to Speed
A number of high-profile athletic video departments rely heavily on students to produce games, highlights, features, and more. What does it take to build a reliable student workforce? How can you identify students who have the gift for video? And what about training? Industry leaders offer advice on student recruitment, training, and retention.
Workshop Leaders:
David Brinkley, Senior Producer, Hilltopper Sports Satellite Network, Western Kentucky University
David Lind, Executive Producer, IUP-TV Sports Productions, Indiana University of PA
Chris Ostien, Senior Producer/Director, Mountaineer Sports Network at West Virginia University
Marc Parrish, Director of Technical Systems, Department of Electronic Communication, Middle Tennessee State University
Collin Pillow, Studio Supervisor, Arkansas State University

Track 2 — The Right Mix: Production Switchers, Graphics, Effects, and Replay Devices
With cameras and lenses in hand it’s time to start building a show. A number of manufacturers offer systems that have integrated switching, graphics, effects, and instant replay recording and playback. Are these all-in-one-systems suitable for your needs? What are their limitations? What other options are solid choices for the college sports video professional?
Workshop Leaders:
Blair Cartwright, Director of New Media, University of Arkansas Athletics
Kirk Hartman, Executive Director of Video Production, University of Nebraska HuskerVision
Julie Kindinger, Audio/Video Production Coordinator, Old Dominion University
Joel Kitay, President, Kitay Productions
David Riffle, Video Board Coordinator, Arizona State University Athletics

Track 3 — Going For Gold: Video and Olympic Sports
Olympic sports are typically referred to as non-revenue sports, but can video help build these programs? Among your teams’ alumni, Olympic sports are just as important as football and basketball. What cost-effective strategies have athletic departments found to showcase these non-revenue programs, and what are the benefits of doing so? Representatives from athletic departments and television networks with a strong Olympic Sports video strategy share their thoughts.
Workshop Leaders:
Brad Baker, Director of Video Production, Georgia ISP Sports Network
Darby Dunnagan, Video Coordinator, University of Memphis
Mike Jaquet, Vice President of Television and Properties, CBS College Sports Network
Dan Margulis, Director, Programming and Acquisitions, ESPNU

11:30-12:00
Track 1 — CASE STUDY: Sennheiser Puts Students to Work. With the help of networks like HBO Sports and Fox Sports, Sennheiser has brought promising audio students to truck compounds across the country and put them to work in a live sports production. Learn how they did it, why they’re in the business of sponsoring students, and how your school can get involved. Speakers include HBO’s Randy Flick, Sennheiser’s David Missall, the New England Institute of Art’s John Krivit, and Ball State University’s Tim Pollard.
Track 2 — CASE STUDY: The Big Ten Network Takes Flight. Last summer, executives at the Big Ten Network began distributing to member schools a cost-effective means of producing more events for the Internet. BTN Director of University Technical Operations Rex Arends and Chief Engineer Mike Wilken wanted those events produced in HD, so that the content could air on the linear network, as well. Their solution was a portable fly pack system built around the Sony Anycast production switcher. During this Case Study, the BTN executives will discuss how they built the fly packs, how they train students to use them, and what the portable production systems have allowed the network to accomplish in a cost-effective manner.
Track 3 — CASE STUDY: Is Your Olympic Sports Venue Network-Ready? You may be comfortable streaming games from your soccer field or baseball stadium, but are you ready to host a network production or NCAA Championship? Representatives from college sports networks and the NCAA take the panel to explain what you’re missing, and how you can quickly — and affordably — get up to speed so that you can begin to host network productions on your campus. Speakers include Kelly Carney, Associate Commissioner, Conference USA; Bob Lanning, Senior Coordinating Producer, Big Ten Network; Tom McShane, VP Remote Operations, CBS College Sports Network; Jon Rees, VP, MountainWest Sports Network; and Greg Weitekamp, Director of Broadcasting, NCAA.

12:00 – 1:30 Networking Lunch
Sponsored by Sony
Plaza Ballroom, 10th Floor

1:30-2:00
Track 1 — CASE STUDY: The Mtn. Lets the Students Run the Show(s). During the 2009-10 academic year, students from the TCU department of film, television, and digital media produced live games for The Mtn. – Mountain West Sports Network in a half dozen different sports, sending their content back to The Mtn. for distribution. Executives Steve Hurlbut and Jon Rees, along with TCU professor Mike Martin, take the stage to explain how the partnership works and how other schools and conferences can follow suit.
Track 2 — CASE STUDY: WebStream Productions Powers the Horizon League Network. Each year, the Horizon League Network produces more content, representing more sports, than ever before, on a relatively modest budget. Nate Flannery, VP of Content Strategy for WebStream Productions and John Servizzi, President of WebStream Productions, along with Butler University professor Christine Buck Taylor, discuss the partnership and how other conferences can build a successful streaming network.
Track 3 — CASE STUDY: At St. John’s, Web Video is Scoreboard Video. Mark Fratto, associate athletics director for communications at St. John’s University, has made his limited budget look like a million bucks by utilizing his NewTek TriCaster to power not only live Webstreams, but in-venue scoreboard video, as well. Fratto shares how he did it, and how you can follow his lead.

2:00-2:45
Track 1 — Syndication 101: What It Means to You
Local TV outlets hungry for local content provide a great revenue opportunity through syndication. How can your department get into the syndication game? What does it take to negotiate a syndication package? What are the revenue opportunities?
Workshop Leaders:
Jim Cuddihy, EVP Programming, Marketing, & Affiliate Relations, Mid-Atlantic Sports Network (MASN)
Kyle Kallander, Commissioner, Big South Conference
Mike Sheehey, Senior Vice President of Sports Content, Comcast Sports Group
Chris Turner, Senior Director, SEC Programming, ESPN
Jerry Wetzel, Director of Digital Media, University of Florida

Track 2 — Officiating Instant Replay Technologies
As instant replay technology continues to play a larger role in collegiate athletics there is a ripple effect that impacts video departments at colleges and universities. What type of cameras and replay technologies are being developed and what role will they play within your department? What are your departments’ responsibilities with respect to helping officials use replay systems to review plays?
Workshop Leaders:
Dean Blandino, Founder, Under the Hood Inc.
Chad Bunn, Coordinator of Video Operations, BYU Athletic Department
Kristina Case, Assistant Commissioner of Video Operations, Pac-10 Conference
Rick Church, Director of Sports Broadcasting, Michigan State University
Jonathan Rubin, Assistant Director of Electronic Media, University of Florida

Track 3 — Tale of the Tape: Building an Archival Strategy
Archival footage can be worth its weight in gold, if you know how to use it. In this discussion, collegiate video professionals and technology companies offering archival services take the stage to discuss cost-effective methods of digitizing archival footage and creating a searchable database that can become the basis for a whole new business.
Workshop Leaders:
Mike Bilbow, Executive Director of New Media, Georgia ISP Sports Network
Paul Danna, Multimedia Services Director, University of South Carolina
Randy Eccker, Co-Founder, Executive Chairman, XOS Digital
John Martin, Managing Director of Business Operations, NASCAR Media Group
Kevin Schaff, CEO and Founder, Thought Equity Motion
Greg Weitekamp, Director of Broadcasting, NCAA

2:45-3:15
Networking Break

3:15 – 4:00
Closing General Session
View From the Front Office: What’s Next?
What comes next in the college sports video space? Representatives from the Collegiate Commissioners Association and broadcast networks take the stage to discuss the future of college sports video productions, from HD to 3D.
Moderator:
Ken Kerschbaumer, Editorial Director, Sports Video Group
Panelists:
Tim Allen, Senior Associate Commissioner, Big 12 Conference
Steve Hurlbut, Senior Executive Producer and Director of Programming, The Mtn. – Mountain West Sports Network
Duane Lindberg, Assistant Commissioner, Pac-10 Conference
Burke Magnus, Senior Vice President, College Sports Programming, ESPN
Tom Odjakjian, Associate Commissioner, Big East Conference
Greg Weitekamp, Director of Broadcasting, NCAA